The New Marketing Solution.

In 2011 Gary Vaynerchuck published the “Thank You Economy”. A book that but for a few short weeks never really got the recognition that it deserved. There is a reason for this that we will get into later. Gary V went all in on laying out his philosophy and why he believed it was the only smart way to be successful in the future. The philosophy was not ground shaking or even eyebrow raising, for me at least.

I’ll sum up the philosophy in a couple sentences.

Use social media & the internet to talk to your customer where they hang out.
Go above and beyond to serve your customer in every step.
Talk to them how they want to be talked to.
Be nice to your customers.
Say thank you to every single one.
Give them what they paid for
Only sell them what helps them.
Make content relevant & valuable.

I’ll just come out and say it. I think it is preposterous that somebody even really needed to take the time to write a book like that. Every sentence seemed to me like common sense. Eventually though, as I was reading it. I realized that I was not the number one customer for this book. It was not written with “me” in mind. The book was written to the business owners and corporate types…